Effective Date: July 1, 2026

M2 Partnering Inc. (“M2,” “we,” “us,” or “our”) uses cookies and similar technologies on our website and digital platforms to support website functionality, understand how visitors engage with our website and communication touchpoints, measure the effectiveness of our outreach and campaigns, and improve user experience.

This Cookie Policy explains what cookies are, how we use them, the types of cookies and similar technologies that may be used on our website, and the choices available to you regarding their use.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, protect, and share your information. This Cookie Policy applies to website visitors, clients, prospects, candidates, and campaign participants who interact with M2 through our website or related digital platforms.

1. What Are Cookies?

Cookies are small text files placed on your browser, computer, mobile device, or other device when you visit a website. Cookies allow websites to recognize a user’s device, support website functionality, remember certain preferences, improve performance, and provide information about how visitors interact with the website.

We may also use similar technologies, including pixels, tags, scripts, local storage, and related technologies. These technologies may serve similar purposes, such as helping us understand website usage, measure online activity, improve website performance, support analytics and advertising functions, and enhance user experience.

2. Why We Use Cookies

We may use cookies and similar technologies to:

• operate and maintain the website and related digital platforms;
• support website security, integrity, and session management;
• enable core website features, forms, and browsing functionality;
• understand how visitors interact with our website, forms, and communication touchpoints;
• measure website traffic, performance, and engagement;
• improve website content, navigation, usability, and visitor experience;
• support personalization where consent has been provided;
• evaluate the effectiveness of recruiting, staffing communication, campaign activity, outreach, and business development efforts;
• support analytics through tools such as Google Analytics and Microsoft Clarity;
• support visitor recognition, lead tracking, and attribution through tools such as HubSpot; and
• support advertising measurement, campaign attribution, and conversion tracking through tools such as Meta Pixel and Google Ads-related technologies.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to operate properly. They enable basic functions such as page navigation, security, network management, session continuity, and access to core website features.

Because these cookies are necessary for the website to function, they generally cannot be turned off through our website controls. You may be able to block them through your browser settings, but doing so may affect how the website operates.

Functional or Operational Cookies

These cookies support operational website behavior and may remember certain settings, preferences, visit-related states, or limited website functionality. If such cookies are disabled, some website features may not operate as intended.

Analytics and Performance Cookies

These cookies help us understand how visitors use our website. They may collect information about pages visited, time spent on pages, referral sources, browser type, device type, approximate location information, interaction patterns, and other website usage data.

We use analytics and behavior-measurement tools such as Google Analytics and Microsoft Clarity to better understand website traffic, visitor interactions, scroll behavior, session activity, and overall website performance.

Advertising and Marketing Cookies

These cookies may be used to measure the effectiveness of advertising campaigns, understand how users arrive at our website, attribute conversions, and evaluate engagement with marketing efforts.

These technologies may be used in connection with services such as Meta Pixel, Google Ads-related conversion tracking tools, and HubSpot attribution features.

Third-Party Cookies

Some cookies or similar technologies on our website may be placed by third-party service providers. These providers may include analytics providers, advertising platforms, CRM or form-related providers, website security providers, hosting providers, and other technology vendors.

We do not control third-party cookies once they are placed. The use of third-party cookies and similar technologies is governed by the privacy, cookie, and data practices of the applicable third party.

4. Cookies and Similar Technologies Used on Our Website

Based on our current website configuration, cookies and similar technologies used on our website may include the following:

PHP Session Cookie

We use a session cookie such as PHPSESSID to maintain session continuity and support essential website operation during your browsing session. This cookie is generally considered strictly necessary.

HubSpot Cookies

We use HubSpot-related cookies, including cookies such as __hstc, __hssrc, and hubspotutk, to help us understand visitor activity, recognize returning visitors, support analytics, and assist with lead attribution and form-related interactions.

These cookies help us understand whether visitors return to the website, engage with forms, subscribe to communications, or respond to outreach, recruiting, or campaign-related activity.

Microsoft Clarity Cookie

We use Microsoft Clarity-related cookies, including cookies such as _clck, to better understand how users interact with our website. These cookies may help us analyze navigation patterns, identify usability issues, and improve page structure, form usability, and overall visitor experience.

Google Analytics Cookies

We use Google Analytics cookies, including cookies such as _ga and _ga_[container ID], to collect information about website traffic, user engagement, browsing patterns, and session activity.

These cookies help us understand how visitors move through our website, which pages and touchpoints are most effective, and where we can improve communication clarity, content flow, and conversion paths.

Google Ads / Conversion Linker Cookies

We may use Google Ads-related cookies, including cookies such as _gcl_au, to store ad click information and support campaign attribution and conversion measurement.

These cookies help us understand whether a visitor arrived through an online campaign and whether meaningful follow-up actions were taken after that visit.

Meta Pixel Cookie

We may use Meta-related cookies, including cookies such as _fbp, to help measure advertising effectiveness, understand campaign-related website visits, and evaluate conversion activity associated with Meta platforms.

Custom First-Party Cookies

We may use first-party cookies developed specifically for our website, such as cookies used to record visit-related activity or manage limited site behavior. For example, a cookie such as visits may be used to support website functionality, understand repeat visit behavior, or manage certain website display logic.

Because custom first-party cookies may vary depending on how the website is configured, the specific function of such cookies may be updated from time to time.

5. Information Collected Through Cookies

Depending on the type of cookie or similar technology used, we or our service providers may collect information such as:

• IP address;
• browser type and version;
• device type;
• operating system;
• referring pages or websites;
• pages viewed on our website;
• time spent on the website;
• clickstream and interaction patterns;
• links clicked;
• scroll behavior and general usage information;
• approximate location information based on IP address;
• session and visit-related information;
• form interaction information, where applicable; and
• campaign, advertising, communication, or attribution data, where applicable.

Where information collected through cookies or similar technologies is considered personal information under applicable law, we handle that information in accordance with our Privacy Policy.

6. Google Analytics

M2 uses Google Analytics to help us understand how visitors use our website. Google Analytics may use cookies and similar technologies to collect information about website activity, including pages visited, time spent on the website, browser type, device type, referral sources, and user interactions.

We use this information to analyze website traffic, improve website content and functionality, and better understand how visitors engage with our forms, outreach touchpoints, and campaign-related content.

7. Microsoft Clarity

M2 uses Microsoft Clarity to better understand how visitors interact with our website and to improve website usability and performance.

Microsoft Clarity may collect information about user behavior and website interactions, such as page views, clicks, scrolling activity, device information, browser information, and general website usage patterns.

We use this information to identify usability issues, improve website layout and content, and enhance the overall visitor experience.

Microsoft may process information collected through Clarity in accordance with its own privacy practices.

8. HubSpot

M2 uses HubSpot-related cookies and technologies to support website analytics, visitor recognition, form-related interactions, communication workflows, and lead attribution.

HubSpot cookies may help us understand whether a visitor has previously visited the website, interacted with forms, subscribed to communications, or returned through outreach, staffing communication, or campaign activity. This helps us improve communication workflows, measure engagement, and better support prospects, clients, and candidates.

9. Meta Pixel and Advertising Measurement

M2 may use Meta Pixel and related advertising technologies to help us understand the effectiveness of campaigns associated with Meta platforms and to measure whether certain website actions occur after a user has interacted with marketing, outreach, or business content.

These technologies help us evaluate engagement with promotional efforts, understand campaign performance, and measure whether visitors take meaningful actions after viewing or interacting with advertising content.

10. Google Ads and Conversion Tracking

M2 may use Google Ads-related technologies, including conversion tracking and conversion linker cookies, to help us understand ad performance, campaign attribution, and whether visitors complete certain actions after clicking an advertisement.

These technologies help us evaluate the effectiveness of outreach and demand-generation efforts, improve campaign performance, and better understand how visitors arrive at and interact with our website.

11. Your Cookie Choices

You may be able to control or manage cookies in several ways.

Cookie Banner or Preference Controls

Where available, you may manage your cookie preferences through the cookie banner or cookie preference settings presented on our website.

If a cookie preference tool is available, you may be able to accept, reject, or adjust certain categories of cookies, except for strictly necessary cookies that are required for the website to function.

Browser Settings

Most web browsers allow you to block, delete, or manage cookies through browser settings. You can usually find these controls in your browser’s privacy or security settings.

Please note that if you disable or block certain cookies, some parts of the website may not function properly.

Device and Platform Controls

Depending on your browser, device, operating system, or platform, you may have additional privacy or tracking controls available to you.

Analytics and Advertising Choices

You may be able to manage certain analytics or advertising preferences through tools provided by Google, Meta, HubSpot, Microsoft, your browser, your device, or applicable industry opt-out programs.

Your choices may apply only to the browser, device, or platform you are using at the time you make your selection. If you use a different browser or device, you may need to update your preferences again.

12. Do Not Track and Global Privacy Controls

Some browsers or devices may offer “Do Not Track” signals or similar privacy preference signals. Because there is not always a consistent industry standard for responding to these signals, our website may not respond to all such signals in the same manner.

Where required by applicable law, we will honor legally recognized opt-out preference signals or other required privacy controls.

13. Targeted Advertising and Opt-Out Rights

Depending on where you live and which privacy laws apply, you may have the right to opt out of certain uses of personal information for targeted advertising, sale, sharing, or profiling.

Where required by applicable law, you may exercise those rights through the cookie banner or preference center made available on our website, through any applicable opt-out mechanism we provide, or by contacting us using the contact information below.

14. Third-Party Links and Services

Our website may include links to external or third-party websites, platforms, services, or content. When you click on a third-party link or interact with third-party content, the third party may collect information from you directly and may use cookies or similar technologies.

M2 is not responsible for the content, security, privacy, cookie, or data practices of third-party websites, services, or platforms. We encourage you to review the privacy and cookie policies of any third-party websites or services you visit.

15. How Long Cookies Stay on Your Device

Cookies may remain on your device for different periods of time.

Session cookies are temporary and are deleted when you close your browser.

Persistent cookies remain on your device for a set period of time or until you delete them. Persistent cookies may be used to remember preferences, analyze website usage over time, support visitor recognition, or assist with advertising and measurement functions.

The length of time a cookie remains on your device depends on the purpose of the cookie and the settings established by us or by the applicable third-party provider.

16. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website practices, technologies, legal requirements, or operational needs.

When we make updates, we will revise the Effective Date at the top of this Cookie Policy. Your continued use of the website after any updates become effective means that you acknowledge the updated Cookie Policy.

17. Contact Us

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us at:

M2 Partnering Inc.
11039 Villita St
Frisco, TX 75035
United States
Email: info@m2partnering.com
Phone: 571-296-6219